Nowadays there are many ways to acquire paid traffic and bring in leads to your website. So you have to wonder, is there a need for organic traffic? Or is this something you don’t need at all, and you can continue paying for traffic as it’s the better option? Let’s find out the role of Organic Traffic in 2020.

Why is Organic Traffic still relevant?

At this time, Google mostly feels like a paid traffic search engine. But even if it feels like that, it doesn’t necessarily mean this ends up being the case. While paid traffic is the fastest way to make money online since it gives immediate results, Organic Traffic has its role. In this case, the role of Organic Traffic is to bring in natural leads that don’t click on ads anyway. They are more about website authority and they trust only websites that rank very high in search engine results.

Simply put, you will lose the attention of those customers if you don’t focus on Organic Traffic, so that’s definitely one thing to keep in mind. Even if Organic Traffic is still relevant, the downside is that this is a slow process. It takes time to reach the desired rank, access that first-page rank and so on. Even if it might not feel like a lot at first, it becomes better and better as you go along, and that’s the most important thing that you want to achieve all the time.

Around 91% of all pages online don’t receive organic traffic from Google, mainly because they lack backlinks. So yes, focusing on SEO can help you a lot if you want to be found online. Plus, if you update or republish the old blog posts and articles with new information, then you can get up to 106% more organic traffic! Plus, organic traffic is still very relevant, a study from BrightEdge suggests that organic traffic brings around 40% of the revenue in some industries like technology, business services, hospitality, media and retail. This clearly shows organic traffic is pretty much very relevant, and results are staggering because of that.

How can you get Organic Traffic for your website?

The best thing you can do is to create high-quality content. That can be anything from blog posts to YouTube videos, infographics and many others. Post content online and then link people to your website. It will help you immensely, especially if you want to generate more leads. You should also write blog posts often, it’s one of the best digital marketing ideas and it works really well. Once you start posting content, you can use analytics and machine learning to see how people respond to the content.

Can you rely only on Organic Traffic?

If search engines would not exist, you wouldn’t have the rank you obtain through SEO and digital marketing. This is why you can’t rely solely on Organic Traffic. Sure, having organic traffic is great because it shows how much you optimize your site and care about the customer experience. But you still need paid traffic too, because that’s where you get the immediate attention of your customers. While it can take a little bit of time to get this done adequately, results can be very impressive and that’s what you want to focus on the most.

We recommend you to use paid advertising and organic traffic to achieve the best results with your digital marketing campaign. Promoting your business can really take it to the next level, all you have to do is to give it a try and you will be incredibly impressed with the results. If you can, create your own ecosystem both offline and online. Use both organic and paid traffic, create marketing campaigns often and share the best content with your audience. This is an amazing way to build your sales funnel and reach a great customer base in no time!