Why is a Digital Marketing Plan so important for SEO Rankings?

A website without a digital marketing plan behind it would be like owning a bricks and mortar business and not displaying signage.

Without telling people what you sell or do, you are unlikely to attract high-quality prospects, and the random visitors that do show up won’t have the best experience.

Digital Marketing and SEO are the online equivalents to store signage as they ensure you attract the right kind of visitors to your site.

The relationship between Digital Marketing and SEO Rankings

SEO is integral to improving your web site’s ranking in the search engines by making it easy to find, simple to categorize, and easy for the search bots to crawl. It’s about making your website stand out among thousands of others, helping your customers find your site over the competition, and providing value. SEO and digital marketing are terms that are often used interchangeably, but there are many distinctions to be made between the two.

What is Digital Marketing?

Digital Marketing is an umbrella term used to describe any online marketing activity that takes a digital form.

You will find that Digital Marketing encompasses a broad spectrum of marketing activities, including:

  • Search Engine Optimization (SEO)
  • Online Paid Advertising (Google Ads, Facebook, Twitter, etc.)
  • Publishing Content
  • Email Marketing
  • Social Media Optimization
  • Online Video Content

As you can see, SEO is a subset of Digital Marketing, but it’s an incredibly vital part of it.

Why is Digital Marketing Important?

In the last few decades, the world has gone digital. Children born twenty years ago have never lived in a world without mobile phones or the internet. As such, the first place they turn to research a new business is to their phone, tablet, or laptop.

Increasingly, it’s the mobile phone people will use most often when researching a new business. If your business is not yet online, then it’s your competitors who will get the search engine traffic.

Digital marketing provides many advantages over traditional forms of advertising. It’s easier to track your customer’s journey from the first visit through to them becoming paying customers.  You can also realize a higher ROI, especially with email marketing.

A digital marketing campaign creates more opportunities for your business to connect with a customer and start building the trust that is so important in any business relationship.

What is Search Engine Optimization (SEO)?

If you created a digital marketing a book, then SEO would be a chapter in that book, albeit a huge and detailed one.

A good SEO strategy is essential for ensuring your website finds its place in the search engine results page (SERPS).

Whenever someone types a phrase into the search engines (called a keyword) to find your business, SEO ensures your site is optimized for the most popular keywords and has a good chance at showing up on the first page.

Why is SEO Important?

Once a visitor lands on your site, it’s vital to provide the best user experience you possibly can. Google tracks visitors’ activity while they are on your website. If the search giant finds that people aren’t hanging around for long, it’s an indication that your site may not have the answer they were looking for or is otherwise providing a low-quality experience.

In a nutshell, SEO encompasses strategies designed to get your site ranked in the search engines, as well as provide a value-adding experience once they click through to it.

While traditional forms of advertising still have a part to play in getting the word out, digital marketing and SEO are increasingly essential strategies a business needs to include in its marketing strategy to ensure all bases are covered.