The Search Engine Optimization Trend is an important factor for your site traffic and reputation, thus directly linked to your business profit.
Last year was very important for search engine marketing with Google continuing to “enhance the user experience”. There have been several important Google algorithm updates and fluctuations in keyword ranking throughout the year.
Google has the same core mission to provide users with relevant search results from the most trusted sources. Knowing this helps digital marketers to adjust the SEO strategy to offer a great user experience.
Google is committed to providing searchers with the best search results. Therefore, more than 400 algorithm adjustments are made every year to make the SEO consistent. This also means you need to be continuously monitoring SEO tweaks to be relevant and beat your competitor.
Some trends that will change the SEO landscape in 2020 are:
● Voice search will account for nearly 50% of all online searches.
● Video content optimization will dominate the latest SEO trends.
● The increase in social media indexing will promote organic search engine optimization.
● Search intent and code optimization.
● The importance of backlink profiles will increase.
● Possibility of changes in Google My Business.
Please give attention to these trends in 2020. As the world enters the new era of search engine marketing, you will surely stay ahead in the race.
What is On-page and Off-page SEO?
On-page or on-site SEO refers to the practice of optimizing web pages to improve the search engine ranking of a website and to get natural traffic. In addition to publishing relevant high-quality content, on-page SEO also includes optimized titles, images, and HTML tags (meta description, titles, etc) and images.
Although many people associate off-page SEO with link building, it is beyond this scope. While on-page SEO occurs inside the site, off-page SEO occurs outside. If you comment on another blog or write a guest post, it means that off-page website promotion is in progress.
So, on-page SEO refers to factors that you can control on your own website, while off-page SEO refers to page ranking factors that occur off-site, such as backlinks from another website. It also includes your promotion methods, such as social media exposure.
On-page SEO at a glance:
● SILOS (Website structure best practices)
● Site performance
● Title tags for links
● Canonical URLs
● Internal link anchor texts
● Site map
● 301/404 errors
● Keyword Density
● Meta tags
Off-page SEO at a glance:
● RSS feeds
● Directory submission
● Social bookmarking
● Article marketing
● Social media
● Press release
● Forum and blog commenting
● Forum posting
What to expect in SEO landscape in the coming years?
Unlike the previous year, no major updates came to date, just as mobile-first updates were in 2018. However, whether or not you know the changes are coming, it should be kept in mind that there will be major changes in the Search Engine Optimization Trend.
Although Google continues to refine its algorithms and combines artificial intelligence to try to determine the ideal results for each query, the way people search continues to evolve. The result is that Google and its searchers work indirectly to change the way people interact with search engines, and more importantly, the way people consume information and buy goods or services in the digital world.